The Founder
Sideline Live gives college athletic departments recurring institutional revenue from assets they already own — without new donors, new budgets, or new staff.
The House v. NCAA settlement permanently restructured the financial relationship between universities and student athletes. What was framed as a cap immediately became a competitive floor. Schools began spending beyond it to remain competitive almost immediately.
"Donor asks are maxed. Ticket prices have a ceiling. Media rights are locked. Sponsorships take 18 months to close. The old model is broken."
Athletic departments need a new revenue layer — one that is recurring, institutional, and compliance-ready. One built entirely on what the institution already owns.
That is exactly what Sideline Live was built to provide.
Every revenue stream Sideline Live generates is institutional, recurring, and compliance-ready. No new donors required. No new budget. The assets are already there.
All program specifics and revenue structures are shared under a signed NDA. Contact us to begin the process.
The Sideline Live platform gives your department complete visibility and control across all three revenue engines — built for every stakeholder from the athletic director to the compliance office.
Role-based access. NCAA compliance architecture built in. Audit-ready at all times.
Real-time institutional revenue reporting across all three engines. Your department always knows exactly where revenue stands.
Full audit trail. Every activity logged, traceable, and organized for compliance review — on demand, without asking for it.
Performance metrics, revenue trends, and institutional reporting — organized into clear dashboards your leadership can act on.
Six secure gateways. Each stakeholder — from student ambassador to CFO — sees exactly what they need, nothing more.
Vetted partner tracking, performance reporting, and residual management — fully transparent and documented.
Your institution defines the boundaries. The platform enforces them. Nothing operates outside what your department has authorized.
