Institutional Revenue Infrastructure

THREE
ENGINES.
ONE MISSION.

Sideline Live gives college athletic departments recurring institutional revenue from assets they already own — without new donors, new budgets, or new staff.

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$2.8B House v. NCAA
settlement cost
$57.4M Avg Big 12
annual deficit
3 Revenue engines.
Zero new donors.
25yr Recurring revenue
per signed agreement
The Problem

College athletics
is being rebuilt.

$100M Projected net operating losses at major programs in 2026
$535M Athletic department debt at one major program — April 2026
$57.4M Average Big 12 annual operating loss — up $9M year over year
$20.5M Annual athlete revenue share now required per institution

The House v. NCAA settlement permanently restructured the financial relationship between universities and student athletes. What was framed as a cap immediately became a competitive floor. Schools began spending beyond it to remain competitive almost immediately.

"Donor asks are maxed. Ticket prices have a ceiling. Media rights are locked. Sponsorships take 18 months to close. The old model is broken."

Athletic departments need a new revenue layer — one that is recurring, institutional, and compliance-ready. One built entirely on what the institution already owns.

That is exactly what Sideline Live was built to provide.

The Solution

Three ecosystems.
One platform.
Unlimited opportunity.

Every revenue stream Sideline Live generates is institutional, recurring, and compliance-ready. No new donors required. No new budget. The assets are already there.


All program specifics and revenue structures are shared under a signed NDA. Contact us to begin the process.

Engine 01
FAN ENGAGEMENT INFRASTRUCTURE™
Monetizing the fan ecosystem through engagement & experience
Engine 02
VETTED PARTNER INFRASTRUCTURE™
Monetizing alumni business relationships through vetted service providers
Engine 03
UTILITIES & INFRASTRUCTURE REVENUE NETWORK™
Monetizing campus infrastructure through optimization & partnerships
🔒
All program mechanics, revenue structures, and contract frameworks are proprietary and shared exclusively under a signed NDA. Contact us to schedule a confidential meeting and learn what Sideline Live means specifically for your institution.
The Platform

Institutional
infrastructure.
Built to perform.

The Sideline Live platform gives your department complete visibility and control across all three revenue engines — built for every stakeholder from the athletic director to the compliance office.

Role-based access. NCAA compliance architecture built in. Audit-ready at all times.


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📊
Revenue Tracking

Real-time institutional revenue reporting across all three engines. Your department always knows exactly where revenue stands.

🛡
NCAA Compliance

Full audit trail. Every activity logged, traceable, and organized for compliance review — on demand, without asking for it.

📈
Analytics & Data

Performance metrics, revenue trends, and institutional reporting — organized into clear dashboards your leadership can act on.

🔒
Role-Based Access

Six secure gateways. Each stakeholder — from student ambassador to CFO — sees exactly what they need, nothing more.

🤝
Partner Management

Vetted partner tracking, performance reporting, and residual management — fully transparent and documented.

⚙️
Operational Control

Your institution defines the boundaries. The platform enforces them. Nothing operates outside what your department has authorized.

The Founder

Built by someone
who lived it.

Markese Stepp — Founder
Markese Stepp — USC

Markese Stepp played college football at Nebraska, Western Kentucky, and USC — earning his degree in Communications from the University of Nebraska. A member of the class of 2018, he spent six years in college athletics before signing with the New York Jets.

Those six years put him in a front row seat for one of the most transformative shifts in the history of college sports — watching the landscape evolve from a zero-NIL era to the commercial environment we see today. That experience did not just shape how he sees college athletics. It became the foundation for everything Sideline Live was built on.

How It Works

Four steps to
recurring revenue.

01
Confidential Meeting

We begin with a confidential NDA-protected conversation to understand your institution's current position and present what Sideline Live looks like specifically for your program.

02
Infrastructure Assessment

Our team conducts a full assessment of your institution's existing assets across all three revenue engine categories. No cost. No obligation. Pure analysis.

03
Agreement Execution

Institutional partnership agreements are executed. All contracts are structured to protect the university, comply with NCAA and applicable regulatory requirements, and guarantee athletic department revenue share.

04
Revenue Begins

Sideline Live activates all three engines. Revenue begins flowing to the athletic department. The platform goes live. Your team has full transparency through the dashboard from day one.

For Universities & Partners

Request a
confidential
meeting.

Every conversation is protected by strict confidentiality. We will walk you through what Sideline Live means specifically for your institution — and what revenue your existing assets are currently leaving on the table.

✉
info@steppsportsgroupllc.com
📍
Indianapolis, Indiana
🌐
sideline-live.com
Also Accepting

National brand and service provider partnership inquiries. We are selectively onboarding vetted national partners across multiple commercial categories. Reach out to begin the conversation.

All inquiries handled with strict confidentiality · NDA available upon request

✓ MESSAGE RECEIVED — We will be in touch within 24 hours.